Shoeline.com is an e-commerce retailer that sells high quality, technologically designed, comfort footwear for men, women, infants, youth and children. It sells sandals, dress shoes, boots, casuals, work & outdoor, and western footwear, among others. Some of the popular brands sold at Shoeline are Acorn, Aerosoles, Carolina, Dexter Bowling, John Deere, Easy Street, Skechers, Pro-Step, Rider, Magnum, Vision, Walk-Over and Woolrich. Besides footwear, Shoeline also sells accessories such as watches, bags and totes, apparel, socks and hosiery, medical devices, and slip-ons.
Shoeline.com is a subsidiary enterprise of Vision Retailing, Inc., an e-commerce company that was established in January 2004 and incorporated in June of the same year. Vision Retailing, Inc. was both founded and incorporated in New Hampshire, USA, and currently employs ten people. The company has James Issler as its incumbent President and Frank Malsbenden as its Vice President. Its customer service center is located in Andover, Massachusetts, USA.
Shoeline.com has by far received rave reviews on the web, though it must also be said that not a lot of sites have reviewed it so far. Epinions.com, a website dedicated to consumer reviews, has as many as 458 reviews posted on it for Shoeline, which have yielded an excellent rating of 4.5 out of 5, on average. Cheerful and beaming customers, who seem largely satisfied in their affairs with the website, are seen gushing over it all around the park. Here's a sample of that:
"I have ordered many pairs of shoes from Shoeline. I always get exactly what I have ordered and they arrive in a timely manner. I keep track of the shipment online so I know when to expect them. This time they gave me 2nd day air shipping for free. What a bonus! I recommend them to my friends all the time!"
And here's another:
"I was very pleased with the ease of searching for and ordering the shoes I wanted. The delivery was quick and if I need to exchange them the shipping is free. Also, if I need to send them back they have already provided a shipping label and the cost is on $5.95. These are the reasons I shopped there and would do it again!"
Similarly, users of another customer review forum, pricegrabber.com, too heaped their praises on shoeline.com, hailing its swift, hassle free customer service and product delivery. Their total of 436 reviews gave shoeline.com an average rating of 4.7 out of 5, mirroring the sentiments of epinions.com users. A Pricegrabber user summed up his/her experience of Shoeline thus:
"Fast site, well organized, good selection and decent prices. No nonsense, I get what I want quickly with a minimum of fuss. They also ship quickly and orders are packed well and arrive undamaged. Very cool site which I will not hesitate to use in the future."
Shoeline.com appears to be a fairly credible company, given the fact it has been accredited by Better Business Bureau (BBB) since 2008. It boasts of an excellent BBB rating of A+, which is the highest on a scale of A+ to F. Shoeline has also been certified as a 'registered store' by Bizrate, besides getting its SSL certificates from Norton Verisign to secure the private information entered onto its database. As far as its media coverage is concerned, Shoeline has hardly been covered by any media organization of repute so far.
Shoeline.com is a moderately popular website, with a Google PageRank of 4, which is considered to be decent but not quite handsome. On Alexa.com, it ranks poorly at 155,540 for worldwide, though finding a much better standing of 32,288 in the US. As per Alexa, shoeline.com has a 'reputation' of 233, which is the total count of websites linking in to it. Shoeline.com also has a high bounce rate of 38%, which means more than a third of its visits turn out to be single page views.
Shoeline has an active presence on several popular social media platforms of the day, such as Facebook, Twitter and Pinterest. Its Facebook Page is its most popular space, having attracted as many as 209K 'Likes' to itself. The Twitter profile has over 5K followers, while its Pinterest counterpart has around 3.7K followers on it. All accounts have been kept active, with latest offers and updates from the company being posted on a regular basis.
Shoeline.com does not use a secure (https://) connection for its website, though it uses SSL certificates from Norton Verisign to secure its transactions. Google's diagnostic test on this website found it to be free of any suspicious software. As the test report reads, "Of the 8 pages we tested on the site over the past 90 days, 0 page(s) resulted in malicious software being downloaded and installed without user consent. The last time Google visited this site was on 2013-06-27, and suspicious content was never found on this site within the past 90 days."
Neither did the website at any point, the report adds further, "appear to function as an intermediary for the infection of any sites."
Shoeline.com's prices are on the higher side compared to its competitors, by the virtue of its being a much smaller store relative to its rivals. Other well known online shoe retailers like shoebuy.com and zappos.com have much bigger collections and are therefore able to offer wider choices of low-priced footwear than shoeline.com. For example, zappos.com lists more than 2000 different shoes that cost below $50, whereas Shoeline has just over 100 varieties to show for the same price. Similarly, a search on shoebuy.com finds 3348 results for women's footwear costing below $35, while the same on shoeline.com couldn't fetch more than 60-70 items that were priced as low. In conclusion, while it may not entirely be fair to compare Shoeline with these well heeled and established companies, from the consumer standpoint it does make a difference to shop with them rather than with Shoeline.
Shoeline.com offers free ground shipping on all its orders. In-stock products typically leave their warehouses within 1-3 days of the order, with delivery times ranging from 3-8 business days. Express orders are shipped out within one or two days, and their delivery time varies with the express option that is selected. Express shipping costs are calculated based on the number of items in your cart and your shipping address. Most products are shipped through UPS, barring the following: PO Box addresses, AK, HI, PR, & APO/FPO orders, which are shipped via the US Postal Service. The tracking number of your shipment will be emailed to you, except for orders shipped through USPS.
Products are shipped only to territories belonging to the United States, comprising its 50 States, Puerto Rico and APO/FPOs. International shipments are yet to be offered by the company. Items are delivered only on business days - that is Monday through Friday. Click here to read the company's shipping policy.
Shoeline.com mainly offers two methods of payment for its customers: Credit cards and PayPal. However, it accepts only major international credit cards, namely VISA, MasterCard, American Express and Discover. For those who wish to pay through some other means, there are two alternate choices available as well: they could mail checks or send money orders.
Shoeline.com offers a money-back guarantee on all its products for up to 30 days of the purchase. It also allows for items to be exchanged for the same period, in case you are unhappy with the purchase you made. Shoes should remain in original (unworn) condition for you to get repaid or to qualify for an exchange. In both cases, shipping costs will apply and have to be paid by you. The only exception is when a defective product has been delivered to you, in which case the company will bear the expenses for its mistake. On all exchange requests, you will first be refunded and then freshly charged for the new product when it ships out to you. Your return/exchange will be processed one or two days after it is received at the warehouse. You will receive an email confirming the receipt and processing of your return. Allow 3 to 5 business days for the refund credit to appear on your credit card / bank account.
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